Participants of the national roadshow Samsung GALAXY Studio included residents of Saint Petersburg, Novosibirsk, Omsk, Kazan, Yekaterinburg, and other major cities of Russia. Our team made this event spectacular, exciting, and truly memorable by managing all its content, including the development of mobile games. Mobile containers dedicated to winter sports were installed in the central squares of 15 metropolises.
Visitors to the thematic gaming zones had the opportunity to try their hand at one of the five Olympic sports - curling, snowboarding, short track, figure skating, and hockey - and personally test Samsung technologies to win prizes.
Famous Russian athletes, ambassadors of the South Korean brand, joined forces as interactive coaches and assistants in the games, forming the Samsung GALAXY Team.