MINI PACEMAN
PRESENTATION IN RUSSIA
SPRING 2013
SPRING 2013
MINI introduced the Paceman, a new car for Russia, at the design studio of the Flacon design factory. The seventh model of MINI stood out with its masculine character and vibrant, creative exterior, so its presentation simply had to go beyond the usual event formats. Thus, the Kosmos Team came up with the idea of hosting a fashionable house party, where the "host" of the apartment was the new MINI Paceman.
Upon presenting the keys at the entrance (which served as invitations to the event), guests found themselves in a stylized entrance hall, where they were given MINI slippers. In the living room, on stage, performances by famous musicians and DJs took place, while in the splendid bar, partnered with Bacardi, guests could enjoy special cocktails. In the luxurious bathroom, guests could try their hand at karaoke (song lyrics were projected onto a bedsheet). Within the walls of the Moscow "apartment" hosting the Mini Paceman, there was also a gaming area with table hockey, football, and ping-pong, as well as a restyling bar where professional tattoo artists and barbers were available. In the library, visitors could obtain a reader's ticket to Nekrasovka by taking a simple and engaging test. The bedroom, featuring a projection of a leggy beauty, also caught the attention of visitors.
A total of 1000 people attended the Paceman's party, including celebrities and journalists.
Upon presenting the keys at the entrance (which served as invitations to the event), guests found themselves in a stylized entrance hall, where they were given MINI slippers. In the living room, on stage, performances by famous musicians and DJs took place, while in the splendid bar, partnered with Bacardi, guests could enjoy special cocktails. In the luxurious bathroom, guests could try their hand at karaoke (song lyrics were projected onto a bedsheet). Within the walls of the Moscow "apartment" hosting the Mini Paceman, there was also a gaming area with table hockey, football, and ping-pong, as well as a restyling bar where professional tattoo artists and barbers were available. In the library, visitors could obtain a reader's ticket to Nekrasovka by taking a simple and engaging test. The bedroom, featuring a projection of a leggy beauty, also caught the attention of visitors.
A total of 1000 people attended the Paceman's party, including celebrities and journalists.
"SILVER MERCURY"
The choice of an unusual format proved to be a resounding success: in 2013, the event was honored with the "Silver Mercury" award in the category of "Best Implementation of B2C Event". Additionally, the Flacon design factory declared it as the best party in the venue's history.
The choice of an unusual format proved to be a resounding success: in 2013, the event was honored with the "Silver Mercury" award in the category of "Best Implementation of B2C Event". Additionally, the Flacon design factory declared it as the best party in the venue's history.