In 2016, the BMW Group celebrated its 100th anniversary since its foundation. Events dedicated to this occasion took place in various cities around the world. Moscow, of course, was no exception: for Russian fans of the Bavarian brand, the Kosmos Team, commissioned by BMW Group Russia, prepared an original car exhibition, located on the first line of the main department store in the capital on Red Square.
The anniversary BMW exhibition represented a symbolic track divided into three thematic parts - "Legacy," "Dynamics," and "Technologies." Each segment of this road evoked associations with a specific BMW model for visitors to the exhibition, which stood right there on the designer podium, transporting them to a particular historical epoch or even the future, vividly demonstrating the continuous evolution process of the legendary German brand.